Penny Press invested in a Paypal card reader when they were half price, anticipating that one day we might need one if we were to sell physical books in large quantities one day. So far we haven’t used it, but we had to upgrade the firmware on the reader recently and the Android Paypal Here app, so we re-visited the use of the software.
We want a system which will collect our customer’s email addresses at the point of sale, so we can follow up and get some feedback from our readers. It turns out that this is very difficult using Paypal Here. There are two ways we have found to do it:
1) Enter the transaction as a new item (not a list item) and enter the customer’s email address in the Description field. Not elegant but effective.
2) Use the software to create an invoice which is then sent to the customer via email. with a copy sent to the seller. You therefore have the prospect’s email address, but no money until the customer receives and fulfils the invoice.
Neither of these solutions is satisfactory.
Our advice would be to look elsewhere for a card reader, if collecting customer emails is important to your business.